Advocacy, maybe. But the term awareness, I just don’t love it. So I considered ignoring entirely the catch phrase. However, Big Blueberry Eyes Blog has the right idea, the longest most effective blog hop and link that can’t help but get Google’s attention with post after post after post of Truth. I’m late to the party, but there will be no cheating. There WILL BE 31 posts in October, Down Syndrome Awareness Month. The challenge is 31 for 21.