.

There’s a billboard in our area that says, Live Fearless.

It gets under my skin, it irritates me, and I argue with it the rest of the drive.

Before we dive into the conceptual, first I have to get this off my chest: this phrase is also, technically, incorrect. Live is a verb and fearless is an adjective. If you’re going to encourage people to live (verb), the correct accompanying word is fearlessly (adverb). Live Fearlessly. I’m not an editor or a grammar professional – but I